White, Michael <br/><br/>
A Short Course in International Marketing Blunders 
White, Michael 
 -  World Trade Press  2002 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781885073600     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics