White, Michael D <br/><br/>
Short Course in International Marketing Blunders : Marketing Mistakes Made by Companies that Should Have Known Better (3rd Edition) 
White, Michael D 
 -  World Trade Press  2008 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>ISBN: </label>9781607800804     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics