Packaging strategy:   

 - Lancaster, Pa.   Technomic Pub. Co.,  c1996. 
 - xii, 179 p. : 
<br/><br/><label>ISBN: </label>1566762987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.; Consumers; Packaging.
<br/><br/><label>LC Class. No.: </label>TP374.E43  / .P6 1996