Gerson, Richard F. <br/><br/>
Writing and Implementing a Marketing Plan : A Guide for Small Business Owners 
Gerson, Richard F. 
 -  Course Technology / Cengage Learning  1991 
 - On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences