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Short Course in International Marketing Blunders : Marketing Mistakes Made by Companies that Should Have Known Better (3rd Edition) White, Michael D

By: Material type: TextTextPublication details: World Trade Press; 2008Description: On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of PakistanISBN:
  • 9781607800804
Subject(s): Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
e-Book e-Book ICCBS Digital Library Not for loan