Short Course in International Marketing Blunders : Marketing Mistakes Made by Companies that Should Have Known Better (3rd Edition) (Record no. 99532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131226s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781607800804 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | White, Michael D |
| 245 ## - TITLE STATEMENT | |
| Title | Short Course in International Marketing Blunders : Marketing Mistakes Made by Companies that Should Have Known Better (3rd Edition) |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | White, Michael D |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | World Trade Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | On-campus e-Book by ebrary under Digital Library Program of Higher Education Commission (HEC) of Pakistan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Sciences |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Click here to access the e-Book |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/karachi/docDetail.action?docID=10305901">http://site.ebrary.com/lib/karachi/docDetail.action?docID=10305901</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ICCBS Digital Library | ICCBS Digital Library | 26/12/2013 | 26/12/2013 | 26/12/2013 | e-Book |